Non-financial regulatory activities are known as:

Non-financial regulatory activities are referred to as market conduct. This term encompasses the behavior and actions of insurance companies and their agents in the marketplace, particularly regarding how they interact with consumers. Market conduct regulations are designed to promote fair treatment of policyholders, ensuring that companies operate transparently and ethically. This includes practices such as advertising, sales practices, claims handling, and overall interactions with clients.

The other terms mentioned, such as risky conduct, hazardous conduct, and financial conduct, do not accurately capture the essence of non-financial regulatory activities as they either imply a focus on risk management or financial metrics, rather than the broader regulatory framework aimed at ensuring fair market practices.