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What is NOT a valid method of advertising life insurance premiums?

  1. Referring to them as premiums

  2. Referring to them as deposits

  3. Omitting the terminology of life insurance

  4. Including dividends without guarantees

The correct answer is: Referring to them as deposits

Referring to life insurance premiums as "deposits" is not a valid method of advertising them because the term "deposit" implies a connection to banking products rather than insurance. Premiums are fees paid by policyholders to maintain their insurance coverage, while deposits generally refer to money placed into a bank account that can earn interest. Misrepresenting premiums in this way could mislead consumers about the nature of the product they are purchasing, which may lead to regulatory scrutiny and potential issues with compliance. The other options, while they may create ambiguity or lack clarity, do not mischaracterize the product in the same misleading manner as referring to premiums as "deposits." For example, using the term "premiums" is straightforward and accurate, omitting specific insurance terminology may just make the product less clearly defined, and including dividends that are not guaranteed could reflect a specific feature of some insurance policies. However, none of these alternatives misclassify premiums as fundamentally different financial products as "deposits" does.