AD Banker Comprehensive Practice Exam

Which statement about advertising in life insurance is NOT true?

1. Premiums cannot be referred to as 'deposits', 'deposit premiums', or 'investments'

2. Advertisements may not omit the words 'life insurance' or 'annuity' from a policy's name

3. Premiums cannot be mentioned in an advertisement at all

4. Any reference to policy dividends must state that they are not guaranteed

The correct answer is: Premiums cannot be mentioned in an advertisement at all

The assertion that premiums cannot be mentioned in an advertisement at all is inaccurate. In fact, companies are permitted to discuss premiums in various contexts, such as explaining payment amounts, frequency, and the overall cost of the insurance policy. However, they must do so responsibly and in a way that complies with regulatory guidelines to avoid misleading consumers. The other statements are grounded in regulatory requirements and practices aimed at protecting consumers and ensuring accurate representation of life insurance products. For instance, premiums must not be incorrectly described as 'deposits' or 'investments' to prevent confusion about the nature of the product, which is primarily an insurance policy rather than an investment vehicle. Similarly, failing to include the terms 'life insurance' or 'annuity' in the policy name would be misleading, as it does not clearly communicate the type of product being offered. Lastly, when discussing policy dividends, indicating that they are not guaranteed ensures that consumers understand the potential variability and risk involved, which is crucial for informed decision-making. Each of these regulations helps promote transparency and clarity in advertising, ensuring consumers have the necessary information to understand the products they are considering.